CAIT Recordsdata Criticism Towards Flipkart, Amitabh Bachchan For Misleading Advert


New Delhi: CAIT information criticism in opposition to Flipkart, Amitabh Bachchan for ‘deceptive’ advert New Delhi, Oct 3 (PTI) Traders’ physique CAIT has filed a criticism with the Ministry of Consumer Affairs in opposition to a Flipkart commercial that includes Bollywood star Amitabh Bachchan on the upcoming Big Billion Days sale, terming the commercial as “misleading”.

The Confederation of All India Traders (CAIT) in its criticism to the Central Consumer Protection Authority (CCPA) termed the commercial “misleading” and in opposition to the nation’s small retailers. It has additionally sought withdrawal of the commercial, based on a press release.

CAIT demanded {that a} penalty be imposed on Flipkart as per related provisions of the Consumer Protection Act for “false or misleading advertisement” and imposition of a Rs 10 lakh superb on Bachchan.

An e mail despatched to Flipkart didn’t elicit a response. Bachchan couldn’t be contacted for feedback. “As per the definition below Section 2(47), Flipkart, appearing by means of Amitabh Bachchan (endorser), have misled the general public relating to the value at which cell phones are being made out there by sellers/suppliers within the smartphone market of India.

“This has the effect of disparaging the goods, services or trade of another person,” CAIT Secretary General Praveen Khandelwal stated within the criticism.

Further, he stated as per rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, the commercial by Flipkart “is misleading because it doesn’t contain truthful and honest representation and is wholly incorrect, malicious, misleading and manipulative”.

Last week, CAIT known as out the commercial with Bachchan selling Flipkart’s upcoming Big Billion Day sale and telling shoppers that offers on mobiles will not be out there offline at retail shops. The Big Billion Days sale is slated to happen from October 8-15.

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