Home Entertainment Bollywood CAIT calls for Rs 10 lakh, phrases advert that includes Amitabh Bachchan `deceptive`

CAIT calls for Rs 10 lakh, phrases advert that includes Amitabh Bachchan `deceptive`

CAIT calls for Rs 10 lakh, phrases advert that includes Amitabh Bachchan `deceptive`


Traders` physique CAIT has filed a criticism with the Ministry of Consumer Affairs in opposition to a Flipkart commercial that includes Bollywood star Amitabh Bachchan on the upcoming Big Billion Days sale, terming the commercial as “misleading”.

The Confederation of All India Traders (CAIT) in its criticism to the Central Consumer Protection Authority (CCPA) termed the commercial “misleading” and in opposition to the nation`s small retailers. It has additionally sought withdrawal of the commercial, based on an announcement. CAIT demanded {that a} penalty be imposed on Flipkart as per related provisions of the Consumer Protection Act for “false or misleading advertisement” and imposition of a Rs 10 lakh high-quality on Bachchan.

An electronic mail despatched to Flipkart didn’t elicit a response. Bachchan couldn’t be contacted for feedback. “As per the definition beneath Section 2(47), Flipkart, appearing by way of Amitabh Bachchan (endorser), have misled the general public concerning the worth at which cell phones are being made out there by sellers/suppliers within the smartphone market of India. “This has the impact of disparaging the products, providers or commerce of one other individual,” CAIT Secretary General Praveen Khandelwal said in the complaint.
Further, he said as per rule 4 of the Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022, the advertisement by Flipkart “is deceptive as a result of it doesn`t comprise truthful and sincere illustration and is wholly incorrect, malicious, deceptive and manipulative”.

Last week, CAIT referred to as out the commercial with Bachchan selling Flipkart`s upcoming Big Billion Day sale and telling customers that offers on mobiles received`t be out there offline at retail shops. The Big Billion Days sale is slated to happen from October 8-15. 

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