Home Entertainment Hollywood Paramount celebrates Mean Girls Day by sharing movie on TikTok in a singular 23-clip format

Paramount celebrates Mean Girls Day by sharing movie on TikTok in a singular 23-clip format

Paramount celebrates Mean Girls Day by sharing movie on TikTok in a singular 23-clip format


October 3 is an important day for followers of the cult traditional Mean Girls. The 2004 teen comedy starred Lindsay Lohan, Jonathan Bennett, Rachel McAdams, and Tina Fey amongst others.

Paramount Takes on TikTok: 'Mean Girls' Movie Release on 'Mean Girls Day (MeanGirls/Twitter.X)(Twitter. X)
Paramount Takes on TikTok: ‘Mean Girls’ Movie Release on ‘Mean Girls Day (MeanGirls/Twitter.X)(Twitter. X)

On this present day, Aaron Samuels (Jonathan), famously requested Cady Heron (Lindsay), “What day is it?” to which, she stated, “It’s October 3rd.” This fan-favourite second gave beginning to Mean Girls Day.

As followers gear up for the Mean Girls Day celebration, Paramount Pictures did not fall far behind in becoming a member of the festivities. The studio launched an official TikTok account, the place followers can watch your entire film free of charge, however there is a catch.

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The full 107-minute movie has been divided into 23 separate clips. This method aligns with a typical methodology utilized by many to share copyrighted content material on platforms like TikTok, Twitter, and YouTube.

These brief clips assist circumvent limitations on video size and keep away from detection by copyright safety algorithms. Paramount appears to attempt to outsmart pirates utilizing their very own techniques. It goes with out saying that Paramount isn’t just any studio; it is definitely embracing a unique method.

The clips seem like of upper high quality compared to random snippets from exhibits reminiscent of Good Doctor and Young Sheldon that often populate TikTok feeds.

Paramount has even gone the additional mile by labelling every half for straightforward monitoring. For those that choose to look at Mean Girls in its entirety, the movie is at present out there for streaming on Paramount Plus.

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In the previous, some studios have launched whole episodes of their exhibits on platforms like YouTube and, extra lately, X. This technique is usually aimed toward attracting potential subscribers to the streaming service the place the collection is primarily hosted.

However, it’s uncommon to see a studio adopting advertising and marketing techniques just like those that are pirating its content material, particularly for a film that’s seemingly older than the vast majority of TikTok’s person base.


Content Source: www.hindustantimes.com


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